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The Snip • Detroit, MI
Fighting dog overpopulation
01 Campaign Work
02 Visual Identity
03 Illustration
The Snip is all about fighting dog overpopulation by encouraging spaying and neutering your dog through quirky and witty illustrations and messaging. The goal of the design was to create a safe and friendly atmosphere for a sometimes controversial topic.
This poster series used silly and fun illustrations of dogs with personalities alongside witty messaging to encourage dog owners to "get the snip" (neuter their dog). The QR code gave the posters a call to action, leading to a website where people could learn more about this initiative.
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