KUKA Robotics • Detroit, MI
Robots made for humans by humans
01 Marketing Design
02 Event Marketing
03 Branding
KUKA Robotics is a global leader in industrial automation and robotics. They supply intelligent, resource-saving automation solutions, offering industrial robots, autonomous mobile robots (AMR) including controllers, software and cloud-based digital services as well as fully connected production systems for a wide range of industries.
As the first in-house designer with KUKA's North American team, I supported the Sales & Marketing goals across the U.S., Canada, and Mexico, designing collateral for industry-staple trade shows and collaborating directly with stakeholders.
Designs were created to support KUKA's bold and confident identity, utilizing their "Orange Intelligence" concept which exemplified the collaboration between intelligent people and intelligent machines.